The current market is saturated with different commodities and food products. These products have presented a big challenge to the manufactures who want to set put their products from those of their competitors. Most of them have invested heavily in advertising and research. The introduction of flexible marketing is meant to increase the products’ attractiveness to the customers. Pouch bags are one of the common examples of flexible packaging. They are made of different layers of aluminum, plastic and other materials.
They are strong and very effective for protecting the different products from physical and environmental hazards, which are faced by customers during storage and transport. Many manufacturers have come up with unique and attractive designs that aim at making their products enticing. They have provided a practical solution to the rigid packaging. Manufacturers can use these packaging films for different applications from chemical-grade to food-grade.
They can be used for solid, powder and liquid products. In addition to this, they are designed with specific properties such as foil barrier, sealant layer adhesive layer, and lamination that contribute to products preservation, quality, and presentation. For instance, custom retail packaging come with additional features such as spouts and zip locks that make their packaging more usable and convenient. The following are the intrinsic benefits associated with flexible packaging.
Shipping friendly
They can be distributed easily both internationally and domestically because they are lightweight. Their weight is seventy percent less as compared to the rigid counterparts. It is a cost-effective solution even for the small products.
Product protection
They have a protective barrier material, which blocks grease, oxygen, contamination, moisture and the sun’s harmful ultraviolet rays. Packaging foils have a low moisture transmission and oxygen transmission rate. This has made them effective in packaging products that need to be guarded against damaging elements.
Less Wasteful
It is one of the best packagings because it uses less plastic as compared to the rigid containers. Products that contain less waste are environmentally-friendly, and they can be used to provide great economical alternatives. Manufacturers have come up with advanced, new technologies and methods of broadening the different forms of flexible packaging. For instance, technologists and scientists have discovered effective ways of hastening the decomposition process in plastics, which are used in making flexible packaging.
Appealing to consumers
Its eye-catching billboard effects and great shelf-appeal are helpful in attracting customers. Stand-up pouches are known for engaging shoppers and drawing their immediate attention.